I attended a business networking group meeting, the Stella network which is a women in business group, last night. The presentation during the evening (presented by Saskia Leinius from Symbiosis) focused on network marketing and referrals from existing customers. It was a very interesting presentation and re-inforced the message that your customers are the cheapest and best advertising! The trick is to offer excellent customer service to every single client every time to make your clients advocates for your business. At Biztax we work hard to do just that, look after our clients as best as we can, regardless of the size of the job we do for them. This works for any business, yours included!
Apart from the presentation, networking with other attendees provides the opportunity to offer services to people locally who may not have heard about your business or have heard of the brand but dont know what it is all about. People feel more comfortable to deal with people they know, getting to know your local business community is vital for generating local business leads. Have a go and join the local chamber of commerce, women in business or other business group!